Thinking

Essays and courses on technology economics, AI operating models and engineering organisations.

The Engineering P&L

A discipline, not a whiteboard framework: every issue prices one technology or engineering decision in plain economic terms, the cost that doesn't show up as a line item until someone bothers to measure it. The 90% of tokens an AI agent scrapes and never uses. The 61% of a technical debt bill that never appears on an incident report. One decision, one insight, one number.

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