Strategy • 15 min read
AI Pricing Is Fake. Plan for Real Costs.
Most AI planning assumes today's subsidized pricing is permanent. It isn't. Here's what real costs look like, and why companies designing for tomorrow will win.
Business Value
2 articles exploring business value
Strategy • 8 min read
Why Most AI Strategies Fail to Produce ROI
After auditing dozens of AI programmes, the pattern is identical: companies optimise for technical metrics that boards don't care about. Here's how to fix the framing.